The Problem in Philippine Soda Consumption


A typical Filipino won’t consume as much soft drinks as his American counterpart yet this product is still commonplace in daily meals or large gatherings. Filipinos aren’t even in the list of top consumers of soda in the world but studies show that soft drink intake in the Philippines has increased by 150% between 1993 and 2003 with an average of one serving per day. In 2005, it was even reported that the country consumed 151 8-ounce  servings of Coke per capita annually (note that Coca-Cola is the largest soft drinks company here), which is way above the global average consumption of 77 servings.

Where does the problem lie?

Let’s see a breakdown of some popular soft drink brands that are currently fueling our nation:

Brand Name

Sugar (grams)


pH Level





Coca-Cola Classic




Diet Coke




Mountain Dew




Pepsi Cola








Downing too much soda every day is bad for the health. You see diet sodas being advertised frequently but this too, still contain more than the desired amount of sugar that your body needs. Daily sugar intake must not exceed 150 calories for men (about nine teaspoons) and for women, no more than 100 calories (about six teaspoons). This results to a growing obesity rate even for a third world country such as ours. Also, your body needs to maintain a healthy pH level of 7.3 to 7.443; anything lower than 7.0 is considered acidic. Acids eat away your tooth enamel (the hardest substance in your body).

There are always healthier, non-carbonated and all natural options available around us in corners and some other places away from supermarkets but why do people still go for cola? Perhaps, this is due to tradition and advertising. Advertising funded by millions may also be the culprit for people still wanting to drink something bad for their health because famous celebrities (shown as endorsers) in the local scene are doing so. Tradition has it that soft drinks are the best beverages after every hearty meal whether you’re in fast food chains or local parties.

Actions Taken by both Public and Private Sector

For the record, cola drinking and production is still not banned in the Philippines but there are some who already want it banned for certain sectors, given all the negative consequences it has for the body. Miriam Santiago, a local flamboyant senator known for her quirky and raunchy stance in every issue once had proposed a senate bill to regulate kids’ access to soft drinks back in 2012. She was urged by the story of an 8 year old student’s strong stand against soft drinks who has been lobbying for the same bill in his home city (Quezon City). As of the moment, the bill is yet to be given spotlight again as it was sidelined by other issues that beset the senate last year (impeachment trial and elections).

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